Blog

One of our favorite Christmas movies is National Lampoon’s Christmas Vacation. It’s a classic story of a wholesome Midwestern family, the Griswolds, who experience just about every mishap that could occur throughout the holiday season. But part of what makes the movie such so well-loved is that everything Clark does is fueled by his desire to create the perfect Christmas for his family – including using his Christmas bonus to put in a pool. With all of Clark’s snafus, let’s focus on the things he gets right when it comes to his pool dream.

There are many reasons that Naperville is exceptional, but for us, at the top of the list are all the events throughout the year, such as Naper Nights and Last Fling. One of our holiday traditions as a family has always been to bundle up and brave the cold for the Rotary Club of Naperville’s Parade of Lights. Each year, we thought how much fun it would be to participate in the parade, and this year we made it happen! It was even better than we could have imagined – read on to learn why!

We’ve all heard the adage “you don’t get a second change at a first impression,” and it rings especially true when you’re a business owner with a brick & mortar location. What’s different today than a decade or two ago is that the first impression isn’t just for your consumers – it’s for your potential team members, as well.